New paths for the food service industry: subscription models in Switzerland

International Trends: Success Through Subscription Models in the Hospitality Industry

A successful example from the United States is Panera Bread's "Unlimited Sip Club." Initially introduced at $10.99 per month, this subscription gives members unlimited access to coffee, tea, and soft drinks. Due to its great success, the price has already been increased. Since its launch in 2022, customer traffic has risen significantly, and sales have grown.

Subscription Models in Swiss Hospitality

In Switzerland, subscription models in the hospitality sector are still relatively new, but promising approaches are emerging. One example is the "Company Lunch Subscription" from HILTL Catering. Companies in Zurich can book a buffet for 20 or more people twice a week for CHF 15 per person. The growing popularity of this offering suggests that subscription models in Swiss hospitality have great potential.

How to Successfully Implement Your Subscription Model:

• Identify your target group (e.g., commuters or corporate clients) and offer exclusive benefits like discounts or special events.
• Make the subscription digital, straightforward, and actively promote it to highlight its advantages.

Optimize Your Subscription Model with a POS System

A key success factor for a subscription model in Swiss hospitality is the use of an efficient POS system. Our POS system provides detailed analytics to help you identify your most popular products. Use this data to tailor your subscription model to your most successful offerings and maximize the value for your customers.

Conclusion: Subscription Models as an Opportunity for Swiss Hospitality

Implementing a successful subscription model in Swiss hospitality requires creativity, planning, and a deep understanding of your target audience. Restaurateurs in Switzerland have the opportunity to stand out from their competitors through innovative concepts while also strengthening customer loyalty. By looking at proven international examples and adapting them to local needs, they can develop a model that provides real value for both their customers and their business.

Interested? Contact us and discover how our POS system can provide valuable insights into your most successful products.